APA   Click to copy
Gentner, D., & Markman, A. (1998). Analogy-based reasoning.

Chicago/Turabian   Click to copy
Gentner, D., and A. Markman. “Analogy-Based Reasoning” (1998).

MLA   Click to copy
Gentner, D., and A. Markman. Analogy-Based Reasoning. 1998.

@article{d1998a,
  title = {Analogy-based reasoning},
  year = {1998},
  author = {Gentner, D. and Markman, A.}
}